Elastron invests $10M in US TPE plant
The thermoplastic elastomers manufacturer will be located in Gainesville, GA. Elastron, a producer and marketer of thermoplastic elastomers (TPEs), announced that it will open a North American headquarters in Gainesville, Ga. Production at Elastron USA will begin in Q3.
Elastron has been producing TPEs for more than 35 years with exports to over 55 countries worldwide. Headquartered near Istanbul, Turkey, Elastron began expanding into the North American market in 2012 and has seen enough demand to justify a local manufacturing facility.
Market research has clearly identified that U.S. consumers are looking for a supplier with improved customer service, flexibility and willingness to collaborate with customers on development programs, said Metin Mizrakli, chairman and CEO of Elastron.
“We are very excited about expanding our global production capabilities to the North American market,” Mizrakli said. “We are fully committed to supplying our customers with high quality thermoplastic elastomers and an unmatched level of technical support and customer service.”
Georgia’s business-friendly environment and economic development efforts to attract investment from Turkey led Elaston’s search to consider Georgia. After an exhaustive site selection process, Elastron USA selected Gainesville for its new North American headquarters.
“It’s an honor when a company chooses to locate its North American headquarters in Georgia,” said Georgia Governor Nathan Deal. “Our pro-business environment has been a magnet for innovative companies for many years. I am thrilled that Elastron USA will call Gainesville home. Not only is it a win-win for Hall County, but for the entire state.”
Gainesville-Hall County is a unique manufacturing environment with more than 300 good- producing firms and 33 percent of the workforce employed in these businesses. The community offers access to both top executive and management level talent to run the business as well as the skills for the manufacturing floor, competitive cost of living and doing business, full-time existing industry support program through the Greater Hall Chamber of Commerce, and close proximity to a global metropolitan region being less and 50 miles from Atlanta.
The ability to easily serve customers in the North American market for engineering, production, sales and service makes Gainesville-Hall County is the ideal location for Elastron USA’s headquarters, said Tim Evans, Vice President of Economic Development for the Greater Hall Chamber of Commerce.
“Elastron is a family-owned business known for being very customer-focused and for providing great service in the thermoplastics industry,” Evans said. “Elastron USA will be a welcome addition to the growing community of international businesses that have their sales, service, engineering and manufacturing headquarters in Gainesville-Hall County.”
The new facility will produce a broad range of thermoplastic elastomers including vulcanizates (TPV), polyolefin (TPO), styrene-butadiene-styrene (SBS) and styrene ethylene butylene styrene (SEBS). The North American headquarters will focus on strong collaboration with customers to provide special compounding solutions to address specific needs. Elastron USA will serve all major market segments including automotive, industrial, construction, medical, consumer and electrical. The new facility will enable Elastron USA to provide its North American customers with locally manufactured products, improve its service and better supply its European and Chinese customers that have operations in North America with equivalent products.
The new facility will be 30,000 square feet and include production, technical laboratory, warehouse and offices. Commercial production will begin in the third quarter of 2018. In the next two to three years, Elastron USA is expected to provide 20 to 25 new jobs, and within the next three to five years, grow to 60 to 80 employees. The company’s initial investment is $10 million but says it is committed to investing additional amounts as market demand increases and justifies expansion of production capacity.
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