Euroleague Final Four sponsored by the plastics industry
A garden furniture manufacturer, Siesta became the sponsor of Turkish Airlines EuroLeague Final Four which is the “Champions League” of European basketball. With this sponsorship, Siesta aims to strengthen the export of Siesta product line as well as its brand and corporate popularity.
The statement from Siesta said, “Siesta has a global impact on the world of furniture. 80 percent of the goods manufactured by Siesta are exported and used in 75 countries. With this collaboration, Siesta aims to extend its power of access increasing in the continent to 100 countries through its existence in the advertising spots of Euroleague platforms and in the matches of the week. Following the announcement of sponsorship decision, Siesta’s Chairman Tuncay Işıldar summed up their vision of brand saying, “The reason why Siesta products are distinct and special is our focus on quality.”
Roser Queraltó, Euroleague Business Development Director, announced the deal saying, “We are pleased to introduce Siesta as our other official sponsorship partner who sees basketball as an element creating a global impact and vision. Siesta, which cooperates with Euroleague by trust, has shown that basketball is a sport that helps business sectors grow and acquire new dimensions.”
Siesta was founded in 1978 and started to manufacture plastic furniture in 1987. Today, the corporation continues its manufacturing operations at its modern plants covering an area of 40,000 m2 in Istanbul.
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